Most of the companies we work with usually define the target Shopper or Buyer, whom they intend to persuade to make a different decision, with demographic variables such as age, gender, social class and place of residence.
In this video we explain the reason why it is necessary to include some additional variables that will help increase the effectiveness of the Persuasion argument and thereby increase sales by reducing your costs.
If you have any questions about which variables to use to describe the person who will make the purchase decision, and those who will influence it, do not hesitate to contact us.