3 minHow to increase your sales by observing your customers' purchasing behavior?Discover how to increase your sales by observing your customers' purchasing behavior in physical and digital stores
3 minWhat is Trade Marketing?Discover what Trade Marketing is and its relationship with Category Management in the transformation of commercial strategies.
3 minHard discount in Latin America and the success story of TUTI in EcuadorThe article examines the success of hard discounts in Latin America, focusing on the case of TUTI in Ecuador.
6 minThe impact of light and color on the quality of the Customer ExperienceMost of us don't think much about how light can affect our mood. It is no secret that lighting, natural or artificial, affects our mental...