What is the Buyer Persona or Target Shopper Profile and its usefulness for manufacturers and retailers?
Un Buyer Persona es una representación semi-ficticia de tu cliente ideal basada en datos reales y algunas suposiciones informadas.
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Investigating purchasing habits and behavior
We conduct market research to uncover potential obstacles and opportunities for growth for your key categories in your most relevant sales channels.
We can help you accelerate the growth of your strategic categories.
Today, to serve the target consumer and shopper better than your competition, it is necessary to deeply understand their needs and patterns of consumption and purchasing behavior, since the opportunities to capture their attention become increasingly limited.
The TMC Consultores Comerciales team excels in conducting observational studies of in-store behavior, which allows you to identify opportunities and threats for your brand that will serve as a basis for the design of the strategy and action plans to accelerate its growth.
Do you need to wake up the Shopper of your category?
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Determination of barriers and opportunities
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Decision tree in category
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Direction of navigation in the Planogram
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Decision time
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Relevance of incentives and promotions
What are the main growth barriers for your category?
Category Growth Drivers
Relevant News
Some articles from our Blog
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