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Evaluación Comercial de Empresas

Commercial Assessment

We evaluate a company's credible ability to deliver estimated sales results and growth opportunities against your industry's benchmark, using our proprietary methodology of commercial assessment of manufacturers of consumer products and retailers.

What is a Commercial Assessment of a Company?

A commercial assessment of a company is a comprehensive evaluation of a company's business operations, market position, and commercial capabilities. It involves a detailed analysis of various aspects such as the company's products or services, target market, competition, sales and marketing strategies, and financial performance.


The importance of a commercial assessment lies in its ability to provide valuable insights that can guide strategic decision-making.

How do the company's categories and brands perform by channel against your Industry Benchmark?

Market Potential Assessment

In today's rapidly evolving business landscape, diving into entrepreneurship without a clear understanding of the potential of your target market is akin to sailing a ship without a compass, which poses a great risk.

A comprehensive assessment of market potential requires much more than simply a quantitative industry report. It must be complemented with a profile and evaluation of the main potential clients or key accounts by channel and the real difficulty of accessing them, the intensity of activity and quality of execution of competitors by channel and the capacity and infrastructure of potential distributors, among others.

In this service, TMC Consultores offers the best combination of quantitative and qualitative methods, including   statistical analysis of market data, such as market volume and value, to estimate total market size and potential sales, as well as   expert interviews and focus groups, which offer information about the needs, preferences and future vision of the market that the standard reports available often overlook.

  • Is your sales team better prepared than the competition?

  • Is your commercial response time less than the competition?

  • Which company executes best in key stores and why?

  • What is your risk level per commercial channel?

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