The Joint Business Plan (JBP), or Joint Business Plan, is a strategy that involves planning executed collaboratively between the industry and retailers. Through this collaboration, shared objectives are established and long-term strategies are designed. This strategic alliance allows us to take advantage of the strengths of both parties and achieve positive results for everyone, including the target buyer or Shopper.

The game has changed and yet many retailers and their suppliers still operate with old independent planning practices, seeking to maximize their own profit, missing valuable opportunities to collaborate through the generation of joint information and strategies.

While the importance of collaboration may seem obvious, implementation is often difficult and complex – a battle of egos, interests and secrets.

Many retailers and manufacturers believe that most collaboration initiatives have not worked due to a lack of commitment or interest from the counterparty. When we take a closer look at what's going on and talk independently with each side, we find deep frustration at the inability to make the relationship work on their terms . We hear phrases like “the client always does what he wants”, “he does not comply with what was agreed upon”, “he does not collaborate”.

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In this course we will teach you step by step to establish the bridges that will lead you to hold constructive discussions to increase the probability of success of the plan, without ceasing to have the Shopper at the center of the equation.