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Experiencia de Compra

Customer Experience

We design the best omnichannel shopping experience in your category or store segment to boost your sales, increase loyalty and beat the competition.

Experiencia de Compra

Improving the customer experience during the purchase: a strategic imperative for manufacturers and retailers

In a highly competitive landscape and with a significant reduction in consumer loyalty to brands, the differentiation factor with the competition often comes down to the Customer Experience during the purchasing process.


It's not just about making stores more visually appealing or training staff to be friendlier: improving the customer experience is a comprehensive strategy that affects all aspects of the business and can significantly impact your bottom line.

At its core, customer experience encompasses every interaction a customer has with your brand, from initial research for pricing, recommendations or inspiration, to the checkout process and post-purchase support.


The TMC Consultores team will help you design a fluid, attractive shopping experience that exceeds the expectations of the target Shopper, which encourages the desire to increase purchasing frequency and foster brand loyalty.

Strategic relevance of optimizing the customer's Shopping Experience


Customers who enjoy positive experiences are more likely to return and become advocates for your brand. This loyalty is invaluable in an era where consumer options are vast and barriers to switching are low.


In markets flooded with similar products and services, a superior customer experience can be a key differentiator. It's not just about what you sell but how you sell it and the value you add through personalized experiences.


There is a direct link between customer experience and purchasing behavior. Satisfied customers are more likely to make impulse purchases, spend more, and shop more frequently.


By optimizing processes to improve the customer experience, companies often find that they can also reduce costs. For example, a more intuitive store layout can decrease the need for staff assistance and a better online experience can reduce return rates.

How do we improve the customer's Shopping Experience?

  • Personalization: We use machine learning to analyze the tickets of each store, to understand the profile and preferences of customers and thus be able to design a perfect store guide including the assortment, space distribution, layout, promotions and both internal and external communication.

  • Multisensory Stimulation: We design mechanisms that amplify the ability to capture attention and increase the power of influence in the store, incorporating aromas, music, colors, lighting and even controlled temperature in the store.

  • Behavioral Observation: We conduct in-store research to determine potential barriers and opportunities in the physical store shopping experience, from entry to exit.

  • Omnichannel integration: whereas a seamless experience now fully integrates the physical and digital world,  The transition between online browsing and in-store shopping should be seamless, with consistent messaging, branding, and offers.

  • Employee training: We design comprehensive training programs for your staff. Employees must not only have knowledge of products and policies, but also skills in persuasive selling techniques and objection handling.

  • Monitoring and Control: We design the process and tools to collect and analyze billing data by store, integrating frequent customer bases and their comments in real time, to allow the rapid identification of areas of improvement and adjustments to the strategy.

Don't underestimate the strategic relevance of improving the Customer Shopping Experience in the store. It is a powerful lever to increase sales, generate loyalty, and stand out in a crowded market. By taking a customer-centric approach and continually innovating the shopping experience, you will create lasting relationships with your customers and secure a competitive advantage.

In the pursuit of excellence in the in-store Shopping Experience, every touchpoint is an opportunity to delight your customers and make a lasting impression.

What is Shopper Marketing?

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