Consumer products

TMC Commercial Consultants provides Strategic consulting services for manufacturers and distributors of consumer products in Latin America, the United States and Spain. Generation of actionable consumption and purchasing insights, Category development, Joint Business Plans, Distribution Models and Development of Agile Commercial Organizations.

At TMC Consultores, we understand the unique challenges that manufacturers of mass-consumption products face in the highly competitive environment of Latin America and with a high representation in sales of the Traditional channel.

Our 28+ years of experience and strategic focus are focused on providing innovative solutions that not only address current market demands but also anticipate and prepare your business for the future.

From supply chain optimization to effective category strategies, at TMC Consultores we work hand in hand with FMCG manufacturers to develop solid action plans that drive operational efficiency, maximize profitability, and strengthen the connection with consumers, buyers, and clients.

Explore the potential of your business with us. At TMC Consultores, we are committed to your long-term success. Discover how our customized strategic solutions can transform your company in just a few weeks and position it at the forefront of the FMCG industry.

Sectors we serve

01.

Food and drinks

02.

Convenience stores

03.

Home Care and Decoration

04.

Home and Construction

05.

Luxury and Fashion

Our Strategic Consulting Services for Manufacturers

Investigate consumption and purchasing habits

Discover the barriers and growth opportunities for your category hidden in the consumption and purchasing habits of your target audience, which will serve to boost your strategy, select the best business model and unlock growth.

Accelerate growth by sales channel

We help identify and activate the highest potential growth opportunities, including, among other things, portfolio and brand review, customer segmentation, assortment, perfect store, coverage levels, distribution and team evaluation.

Accelerate Business Expansion

We help identify and activate opportunities for the greatest potential growth with minimal risk, including, among other things, the incorporation of best practices, innovation and expansion models of the core business in less time.

Maximize Business Income

With advanced data analysis, we segment stores to optimize portfolio, develop private brands, maximize space profitability and revalue monthly reports by category, incorporating insights and recommendations to accelerate growth.

More efficient and effective Go to Market model

We design more modern, effective and efficient processes, we adjust the structure, profiles and skills necessary to achieve the defined objectives, incorporating the best practices of companies considered global references.

Ensure a sustainable and resilient business

We evaluate the potential existing risks in the medium and long term for your store business, to determine the necessary critical areas and a transformation plan for all dimensions of the business: strategic, operational, structural and human.

Mass consumption multinational with leading brands in Personal Care, Home Care and Food

Mexican multinational of mass consumption, leader in the Bakery segment.

Multi-Latin family corporation of Central American origin, with leading brands in Food and Restaurants.

Mexican multinational with leading brands in the food segment.

Multi-Latin manufacturer of personal and home care products

Kimberly Clark, a leading company in the manufacture of personal care products.

One of the 20 largest pharmaceutical companies in the world, present in more than 130 countries.

World leading laboratory in the pharmaceutical sector

Leading multinational in the decorative ink segment in Brazil with its Suvinil brand.

Mass consumption multinational with leading brands in Snacks and Drinks.

Jose Cuervo, the number one tequila in the world. An original since 1795.

Multinational founded in Costa Rica with leading brands in Food and Beverages.

Some recent projects

What did we do?

Evaluation of the Flexible Plastic Packaging Market in the USA and Mexico.
Commercial Transformation Plan: B2B structure, processes, profiles, and competencies.
Training and development plan with 4 courses: Omnichannel Shopper Marketing, Persuasive Selling, Joint Business Plan, and Strategic Planning.

Customer Need

Accelerate your growth rate across all commercial channels, after a few years of no growth and increased competition.

What did we do?

Commercial diagnosis of the operation and growth potential.
Commercial Transformation Plan to achieve the stated objectives.
Joint Business Plan with the Farmatodo pharmacy chain, with emphasis on the Oral Care category.
Redesign of the organizational structure of the commercial unit.
Design of more agile commercial processes
Position descriptions, profiles, and skills necessary to achieve the objectives.
Definition of the go-to-market model (Sales and Distribution) throughout the country.
Implementation support of the Commercial Transformation plan for 1 year.

Customer Need

Build a long-term Strategic Plan for the Distributor, which serves as a guide to accelerate business growth.

What did we do?

Definition of the long-term Joint Strategic Aspiration of the owners.
Commercial Diagnosis of the Distributor, including internal feedback and feedback from key manufacturers.
Definition of objectives and strategic direction for 5 years
Design of the Action Plan for year 1, with clear sales objectives, store coverage by region, revision of the related product portfolio, and adjustments to service levels per client.

Customer Need

Accelerate the sales growth rate in the Traditional Channel of Mexico of a leading company, with presence in more than 355 thousand stores.

What did we do?

We segmented the universe of stores into 4 groups, with sales per store for the last 12 months using our machine learning algorithm.
We defined the recommended assortment by store segment and region.
We designed and accompanied the implementation of the new assortment throughout the country for 1 year

Results:

Compared against the average Kg per store of the 8 weeks prior to the start of implementation

+26% Growth in Kg per store nationwide in the caTraditional end.
+40% Growthment in Kg per store in the last 4 weeks.
More than 70% of the incremental volume concentrated in the recommended mix by segment and region.