3 minWhat is the Buyer Persona or Target Shopper Profile and its usefulness for manufacturers and retailers?Un Buyer Persona es una representación semi-ficticia de tu cliente ideal basada en datos reales y algunas suposiciones informadas.
3 minHow to increase your sales by observing your customers' purchasing behavior?Discover how to increase your sales by observing your customers' purchasing behavior in physical and digital stores
3 minTop 5 Challenges in Shopper Behavior Research for Consumer ProductsUnderstanding shopper behavior is more critical than ever in the fast-evolving landscape of consumer products. As market dynamics shift...
4 minA real example of why Trade and Shopper Marketing must play an important role in product innovation processesMejor que conozcas la historia de Justin, el hombre que vendió su pequeña marca en 286 millones de dólares.