top of page
Diplomado Excelencia en Trade y Shopper Marketing TMC Consultores



Diploma in Trade Marketing and Shopper Marketing with international certification and 64 academic hours. Online and in-company classrooms. The best and most complete training program in mass consumption in Latin America.

More than 1,500 executives from leading companies in the region recommend it

jose cuervo logo
Boehringer_Ingelheim logo
kimberly clark logo
CMI logo
Pfizer logo
unilever logo
fifco logo
ragasa logo
curso diplomado trade y shopper marketing tmc

Learning Objective of the Trade & Shopper Marketing Diploma

Learn how to maximize the potential of your Trade Marketing strategies and plans to accelerate the growth of your key categories in any channel and type of store, whether physical or digital, in a profitable way.

Why has the Trade & Shopper Marketing Diploma been so successful?

UPDATED content with examples and REAL cases

We analyze real cases considered as good practices by category and channel, but we also learn how to avoid the most critical mistakes.


Practical exercises

In each course, the student builds an action plan for the implementation of what has been learned in his work area.

Permanent access with Teachers

During the courses, the student has the opportunity to clarify their doubts and review their plan of action directly with the team of TMC consultants.

The Diploma is structured in 4 sequential courses

Trade Marketing Management

Learn to design commercial strategies for business growth at the level of the commercial channel and type of store, aligning the needs of categories, retailers and Shoppers with the aim of accelerating the output of products from each store.

Omnichannel Shopper Marketing

Learn the most modern Neuroscience techniques to know and persuade your target client or Shopper more effectively through multisensory and omnichannel stimulation.

Design of Effective Promotions

Learn how to design a promotion to effectively change the habitual purchasing behavior of your target Shopper or Client in the selected channel and type of stores.

Excellent Execution in Stores

Learn how to design the Excellent Execution plan that allows you to efficiently manage omnichannel complexity to obtain the Perfect Store or Success Picture by store segment.

Meet your instructors

Emotional Shopping Experiences
Carlos Alfonzo

Carlos I Alfonzo

Managing Partner

  • LinkedIn

Ms. Behavioral Neuroscience

PUCRS, Brazil


IESA, Venezuela

juan manuel dominguez

Juan M. Dominguez



Arizona State University

IESA, Professor

UNIMET, Professor

  • LinkedIn
bottom of page