3 minWhat is the Buyer Persona or Target Shopper Profile and its usefulness for manufacturers and retailers?Un Buyer Persona es una representación semi-ficticia de tu cliente ideal basada en datos reales y algunas suposiciones informadas.
4 minFive keys to optimizing business processes in emerging marketsImportance of business process optimization in emerging markets Optimizing business processes in emerging markets is crucial to improving...
3 minInnovation and operational excellence: How to transform your business for global successWhat is business innovation? Business innovation refers to the creation of new ideas, products or processes within a company to improve...
3 minHow to increase your sales by observing your customers' purchasing behavior?Discover how to increase your sales by observing your customers' purchasing behavior in physical and digital stores