A practical, intensive, and up-to-date course with the best tools for salespeople in the consumer goods and retail sectors. Learn to sell more, better, and with purpose.
Who is this course for?
This course is designed for:
Salespeople, promoters or sales representatives in traditional or modern channels.
Supervisors or sales team leaders in distributors or store chains.
Newly hired professionals in the commercial area who need a solid foundation.
Entrepreneurs who want to improve their business skills.
What will you learn?
You will master modern sales principles with a practical methodology that is 100% applicable to your reality:
Understanding the role of the salesperson in your company's business
Get to know and better segment your customers and shoppers.
Communicate with impact and handle objections with confidence.
Apply neuromarketing techniques to connect emotionally.
Close more sales with confidence and improve your follow-up.
Design your own action plan to improve from day 1.
Course Content
The Role of the Modern Salesperson
Explore how the role of the salesperson has evolved in today's world. Learn how to become a strategic partner for your clients and generate value in every business interaction.
Understanding the Client, the Shopper, and the Consumer
Understand the differences between a customer, a shopper, and a consumer, and learn how to segment your customers based on their shopper profile and purchasing behavior to adapt your approach by store type and channel.
Effective Business Communication
Master verbal and non-verbal communication techniques, improve your listening skills, and learn to ask powerful questions that bring you closer to the customer's real needs.
Neuromarketing and Customer Psychology
Discover how the customer's brain works and how to apply neuroscience principles to ethically and effectively influence your customers' decision-making.
Learn to build a value proposition focused not just on selling more, but on selling well. Understand how your business decisions directly affect the company's profitability. Avoid unnecessary discounts and understand the financial impact of payment terms.
Structure your sales visits with a professional approach. From prospecting to closing, you'll master every stage of the process to increase your conversion rate.
Sales Closing and Follow-up
Learn the most effective closing techniques and train your ability to identify buying signals. Learn how to provide post-sales follow-up that builds lasting relationships.
Personal Business Improvement Plan
The course concludes with an analysis of your strengths and opportunities as a salesperson. Build a personalized action plan to implement concrete improvements in your sales routine.
Why take this course?
Because sales have changed: the customer is more demanding, the market is more competitive.
Because you need practical tools that you can apply from day one.
Because the best salespeople aren't born, they're made.
Expected results
Percentage of opportunities that turn into actual sales.
Difference between sales revenue and cost of goods sold.
Average time it takes the company to collect its accounts receivable.
Index that measures customers' willingness to recommend the company.
Percentage of customers who continue to buy over a given period.
Modality and Duration
Select the most convenient option for your company
2 days of 16hr training
2 teachers in the room
Location selected by the customer
8 classrooms of 1.5 hours each
2 sessions per week for 1 month
1 live teacher
Why choose TMC Consultants?
With over 28 years of experience working with leading brands in Latin America, TMC combines field knowledge with modern tools to transform business capabilities from within.
Satisfied Customers:
This course has been designed to compete with the best programs on the market in direct applicability to the business world.
