Who we are

TMC Consultores is an international firm specializing in commercial strategy, channel development and commercial organization transformation.

We work with FMCG manufacturers, distributors, and retail chains seeking to strengthen their ability to grow in increasingly competitive markets.

Our experience

For three decades we have accompanied companies in Latin America through processes of commercial strategy evolution, distribution channel development and commercial organization strengthening.

Our work combines strategic analysis, operational experience, and a deep understanding of how the mass consumer and retail markets operate.

Over the years we have participated in projects related to:

Design of Route to Market models
Development of distribution networks
Category Management and Retailer-Manufacturer Collaboration
Transformation of commercial organizations
Implementation of new commercial management methodologies

An international firm with local knowledge

Many markets exhibit complex business dynamics that cannot always be understood solely from theoretical models.

TMC combines international consulting experience with in-depth knowledge of markets such as USA, Mexico, Central America, Brazil and Venezuela, which allows us to help companies adapt their strategies to the reality of each market.

We also work with international companies seeking to develop businesses in these countries.

How we work

Our approach combines three fundamental elements:

Diagnostic

Understanding in depth the commercial situation of the company, its distribution model, its organization and how it competes in the market.

Design

Developing commercial strategies and operating models that strengthen the company's capacity to grow.

Implementation

Accompanying the organization through the implementation of the necessary changes so that the designed strategies translate into concrete results.

In many projects we also support the development of commercial team capabilities to ensure adoption of new working methodologies.

What makes us different?

At TMC we believe that the true value of consulting emerges when ideas become results.

For this reason, our work is not limited to producing strategic recommendations. We also accompany companies through the implementation of the necessary changes so that new commercial strategies work inside the organization.

Companies we work with

We work primarily with:

FMCG Manufacturers
Distributors seeking to professionalize their commercial management
Retail chains that want to strengthen their operation

We also accompany international companies and financial funds that want to develop business in Latin America.

Partners

TMC Consultores is led by professionals with extensive experience in commercial strategy, channel development and transformation of commercial organizations in mass consumer goods and retail companies.

Our partners participate directly in projects, accompanying companies in the analysis of their commercial challenges, in the design of new strategies and in the implementation of the necessary changes to strengthen their growth capacity.

Juan Manuel Domínguez

CEO and founding partner of TMC Consultores.

He has extensive experience advising companies on the development of commercial strategies, category management and strengthening of sales organizations.

He has participated in projects with leading consumer goods and retail companies in various markets, helping organizations improve their ability to compete in increasingly complex and shopper-centric business environments. His experience includes designing trade and shopper marketing strategies, developing joint business planning with retailers, evolving business models, and strengthening sales team capabilities.

In addition to his consulting work, he regularly participates in executive training programs and conferences on business strategy and capacity building in sales teams.

Areas of expertise:

Trade Marketing
Route to Market
Business capabilities development

Carlos Ignacio Alfonzo Sotillo

Partner at TMC Consultants

He has over thirty years of experience working with mass consumer goods companies and retail chains in Latin America.

His experience combines a strategic vision of the business with a deep understanding of how the shopper behaves within the store, allowing him to design commercial strategies that truly translate into growth for brands and retailers.

Throughout his career he has led projects related to:

Strategic planning of categories and brands
Development of a commercial strategy by marketing channel
Design and implementation of Joint Business Plans (JBPs) between manufacturers and retailers
Design of in-store execution models and Perfect Store

Let's talk

Every company faces different business challenges. An initial conversation allows us to understand the business situation and explore potential opportunities to strengthen the business strategy.