+45% growth in strategic segments across 320,000 traditional channel stores
We implemented the Perfect Store model for Sigma Alimentos in over 320,000 traditional retail stores in Mexico. The result was a 15% to 26% increase in volume per store, a 45% increase in strategic category segments, and a 70% improvement in the relevance of the recommended assortment by store type.
+45% growth
in strategic segments of the category.
Increase of between
15% and 26% by volume
per store.
Improvement of
70%
in the relevance of the recommended supplier according to the type of point of sale.
“…they helped us accelerate the sales and profitability process of our traditional channels in Mexico, defining the image of success in more than 320,000 stores across the country”
Linda Rodríguez Vega
Hispanic Brands Marketing Director at Sigma
The 4 critical problems that hinder a manufacturer's growth
After three decades in the field, these operational and commercial patterns are repeated regardless of the size of the manufacturer or the market:
1.
Low numerical distribution and lack of control at point of sale
Lack of real market visibility, unresolved territorial disputes between distributors, and inconsistent execution. When a manufacturer cannot see what is happening at the point of sale, it makes blind decisions based on information that does not reflect reality.
2.
Unprofitable growth and hidden distribution costs
The business sells more volume each year, but profitability doesn't improve at the same rate. The cause is usually unprofitable routes operating without proper cost allocation, outdated commercial terms, and a misaligned channel mix.
3.
High concentration of risk in a few key accounts
Large retail chains accumulate bargaining power year after year. Manufacturers lacking a clear Joint Business Planning (JBP) strategy and category development systematically and silently lose profit margins.
4.
Low quality and consistency in field execution
Execution relies too heavily on individual will. When staff turnover or operations scale faster than the team's capabilities, brand presence in stores deteriorates significantly.
Our strategic consulting areas for mass consumption
We intervene surgically where the most critical bottleneck of your current operation is located, through four pillars:
04
We design the "Snapshot of Success" for each store type (what should be displayed on the shelf, where, and how it's measured). We don't deliver theoretical manuals; we implement the model in your daily operations and train your team to sustain it long-term.
Perfect Store implementation and in-store execution (POS)
Route to Market and execution tools
to download for free
Is your business model generating the results it should?
The first step is a 30-minute conversation to understand your business bottleneck. No rigid presentations or pre-arranged business agendas. We work with consumer goods manufacturers with active operations in Mexico, Central America, Venezuela, Spain, and the United States.