Commercial Consulting and Category Management for Retail Chains
We help retail chains, pharmacies, and convenience stores optimize their Category Management, design the "Perfect Store," and structure business processes that accelerate profitable growth and strengthen relationships with manufacturers.
Most retail chains in Latin America don't have an information problem. They have a decision problem. Sales data by SKU, category reports, supplier analysis—it all exists. What doesn't exist is the process for turning that information into the right assortment, a profitable promotion, or a negotiation with a manufacturer that generates real value for both parties.
At TMC, we have spent 30 years helping retail chains do exactly that — from convenience stores in Central America to pharmacies in the Caribbean and franchise networks in Brazil.
The business challenges facing retail chains in Latin America and Florida, USA
Most retail chains don't have a lack of information; they have a decision-making problem. Sales data by SKU and category reports exist by the thousands. The real challenge is the process of converting that data into the right assortment, a profitable promotion, or a negotiation of real value.
01
Some categories are growing below market growth without a clear explanation. The product assortment hasn't been rigorously reviewed for years: there are SKUs occupying dead space and gaps where real demand isn't being met.
Stagnant categories and non-rotating assortment
02
The relationship with key suppliers is limited to annual negotiations of terms and media plans that are never rigorously measured. Joint Business Planning (JBP) remains on paper and does not translate into initiatives that jointly grow the category.
Transactional relationship with manufacturers (inefficient JBP)
03
The sales team works in isolation. Decisions regarding product assortment, shelf space, and promotions depend too heavily on the individual's judgment, creating bottlenecks between purchasing, sales, and operations.
Empirical business processes and internal silos
TMC Methodology
Strategic solutions in Retail and CatMan
Designing the Perfect Store
We designed the Perfect Store concept tailored to each format: efficient layout, strategic category organization, optimal assortment, and a multisensory shopping experience. We created actionable standards that your team can consistently replicate and monitor across your entire store network.
Success stories
Actual results in the retail sector
Comprehensive Retail Network Assessment
Super 7 (Puma Energy)
We conducted a strategic analysis and financial assessment of the retail operation in Central America, defining the optimal expansion models to boost the convenience business.
25% increase in sales
per m²
Farmaconal
We redesigned the entire layout, optimized the distribution of categories, and created a multi-sensory in-store experience, maximizing profitability per square meter.
Expansion Strategy and Perfect Store
Disensa Brazil
We support the expansion of the network by optimizing the centralized purchasing platform, adjusting the local assortment, and designing the Perfect Store model to ensure the consistency of the franchised business.
Is your chain growing at the rate it should be?
The first step is a 30-minute consultation to understand the current challenges in your product categories and assess whether TMC methodologies are the right solution for your operation. We work with supermarkets, pharmacies, and franchise networks in Mexico, Central America, the Caribbean, and Spain.