Beyond Traditional Trade Marketing
We transform passive observation into high-profit tactical decisions.
Decision Science
Strategies based on how the brain processes stimuli, not on assumptions.
Maximizing ROI
Optimization of visibility assets and POP material.
Elite Execution
We transform shopper observation into profitable execution protocols.
70% of purchasing decisions are made in-store, but do you know what your shopper is overlooking?
Many organizations invest millions in trade marketing and visibility plans that fail at the moment of truth. The problem is usually not logistics, but a lack of alignment with the consumer's mindset.
Critical Pains We Solve:
Blind Investment
Visibility materials that the shopper doesn't even see (saturation blindness).
Cognitive Friction
Categories so complex that they exhaust the buyer's mental effort, causing them to abandon the purchase.
Ineffective Promotions
Discounts and activations that do not trigger the right emotional or need triggers.
Strategy vs. Reality
"Perfect" planograms in the office that are ignored by actual behavior in the hallway.
It's not just consulting. It's science applied to sell-out.
Under the direction of experts with a Master's degree in Behavioral Neuroscience, at TMC Consultores we decode shopper behavior so that your brand is the one chosen.
Carlos I Alfonzo
Partner Director
Ms. Behavioral Neuroscience
PUCRS, Brazil
Ms. Marketing
IESA, Venezuela
Our Scientific Pillars:
-
Attention Analysis (Visual Saliency): We scientifically determine which elements capture the gaze in the first critical 3 seconds.
-
Cognitive Load Reduction: We simplify the choice process so that buying your brand is the path of least resistance for the brain.
-
Activation of Cognitive Biases: We use principles of economic psychology to design stimuli that encourage immediate conversion.
Measurable results in the profitability of your category
Our intervention aims to directly impact the indicators that drive the needle of your business:
-
Increase in Sell-Out: Improvement in the closing rate at the point of purchase.
-
Efficiency in Trade Marketing: Reduction of spending on low-visibility materials and displays.
-
Optimizing the "Snapshot of Success": Execution standards designed to win the shopper's attention and wallet.
-
High Impact Supervision: Field teams trained to audit effectiveness, not just presence.
A 5-step business transformation model
Leak Diagnosis
We assess where your current store investment is losing money.
Behavioral Mapping
Observation and analysis of traffic flow, hot zones and the purchase decision process.
Strategic Redesign
Multisensory stimuli adjustment to optimize communication and conversion per channel.
Capacity Transfer
We align your sales and trade marketing teams with the new execution standards.
Follow-up
Audit of results and establishment of continuous improvement KPIs.
Designed for leaders seeking to master the Point of Sale
We work with organizations that understand that execution is a competitive advantage:
Consumer Goods Manufacturers
They need their investment in Trade Marketing to generate exponential results.
Retail Chains
They seek to improve the shopping experience, differentiation from the competition, and profitability per square meter.
Distributors
They require professionalizing their execution and supervision in the field.
More than 30 years transforming business operations in the region
At TMC Consultores we combine field experience in Latin American, USA and Spanish markets with the scientific rigor of neuroscience.
We have helped leading companies move from reactive execution to a proactive and profitable execution strategy.
Frequently Asked Questions
Agencies typically focus on logistics and placement. We focus on the strategy and effectiveness of science-based incentives.
Is your current execution maximizing or wasting your budget?
Don't let your strategy languish on the shelf. Request a Strategic Diagnostic session today with our specialists to identify opportunities for improvement in your sales execution.