Diploma in Trade & Shopper Marketing
Specialize your team in sales strategies that drive growth by Sales Channel
Introduction
The Diploma in Trade & Shopper Marketing from TMC Consultores is a program designed exclusively for companies seeking to professionalize their sales, marketing and trade teams.
In an increasingly competitive mass consumer environment, the brands that achieve growth are those that understand how to translate marketing strategy into flawless execution at the point of sale. Our diploma program trains teams to make data-driven decisions, optimize channel management, and accelerate inventory turnover without relying on promotions.
Available to businesses only
Who is it aimed at?
To manufacturers, distributors, and retail chains seeking to strengthen their capabilities in:
Strategic management of categories and channels.
Shopper-oriented commercial execution.
Negotiation and collaboration between sales and marketing areas.
Planning effective campaigns at the point of sale.
Ideal for companies that want to align their sales force with their brand strategy and measure the real impact on sales and engagement.
Diploma Content
The diploma program consists of 4 consecutive courses.
Learn the latest Neuroscience techniques to understand and more effectively persuade your target customer or shopper through multisensory and omnichannel stimulation.
Learn how to design a promotion to effectively change the usual purchasing behavior of your target Shopper or Customer in the selected channel and type of stores.
Learn to design the Excellent Execution plan that allows you to efficiently manage omnichannel complexity to obtain the Perfect Store or Success Picture by store segment.
Course Methodology
Our approach is 70% practical, with an emphasis on case studies, best practice examples, and exercises applied to each participant's real-life situations. It includes:
Practical exercises focused on a client's category and brand.
Field trip to learn how to observe the purchasing behavior of the target shopper.
Step by step for designing an effective promotional activity.
Design of the Perfect Store and construction of the promotional activity implementation plan.
Why choose this Diploma program?
1. In-depth Understanding of Trade Marketing:
The diploma program addresses strategies to generate competitive advantages in a dynamic market, providing tools to accelerate the turnover of strategic brands across all channels, including digital.
2. Focus on Omnichannel Shopper Marketing:
Emphasis is placed on the importance of influencing the target shopper's purchasing decisions through a deep understanding of their behavior and needs across different physical and digital sales channels.
3. Designing Effective Promotions:
The program teaches how to design promotional activities that break with the routine of supplying, arousing the shopper's interest in trying something new, based on behavioral and neuroscience studies.
4. Excellent In-Store Execution:
Strategies are provided to ensure flawless implementation at the point of sale, highlighting the importance of execution considered between good and excellent, which can triple sales compared to poor execution.
Learning Objective
Upon completion of the Diploma in Trade & Shopper Marketing from TMC Consultores Comerciales, participants will be qualified to:
Design commercial growth strategies adapted to different channels and types of stores, aligning the needs of the categories with market opportunities.
Optimize the consumer's shopping experience by implementing marketing strategies that improve shopper satisfaction and loyalty.
Develop effective promotional plans to accelerate the growth of specific categories, increasing the participation of strategic brands in different types of stores.
Design and execute an excellent implementation plan at points of sale, ensuring flawless execution that maximizes product visibility, increases sales conversion, and generates measurable results through proper assortment management, promotions, and in-store activations.
Companies that have hired him
Meet the Instructors
Carlos I Alfonso
Partner Director
Ms. Behavioral Neuroscience
PUCRS, Brazil
Ms. Marketing
IESA, Venezuela
Juan M. Domínguez
CEO
Ms. Marketing
Arizona State University
IESA, Professor
UNIMET, Professor
More information
Start developing your sales team today!
Boost your team's performance with tools and strategies designed to maximize success in today's market. The Trade & Shopper Marketing Diploma from TMC Consultores Comerciales is your opportunity to create sustainable growth plans and improve execution at every consumer touchpoint.
Click on the following link and write to us to start developing your sales team immediately.
We're ready to accompany you!