Courses that accelerate your sales
At TMC Consultores, we develop executive training programs designed to transform sales teams into drivers of profitable growth. Our courses specialize in consumer goods and retail, and address the critical skills that determine sales performance today: flawless in-store execution , strategic category management , trade marketing, advanced negotiation, and key account management.
We do not offer generic workshops or individual courses.
We train teams to improve real results in sales, profitability, and productivity at the point of sale.
Results-Oriented Sales Training
Training is not about accumulating theory. It's about developing skills that directly impact sales, profitability, and execution.
Our courses combine:
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Strategic approach applied to the sector
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Real-world market examples
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Practical tools ready to implement
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Business simulations and exercises
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Focus on measurable results
Each program addresses specific challenges faced by manufacturers, distributors, and retail chains.
Our Specialized Courses
Click on the button for each course for more detailed information.
Excellent Execution in Stores Course
This course focuses on designing and implementing Perfect Store or Success Picture standards for each channel type. It teaches how to define performance indicators, ensure product availability and visibility, and establish field monitoring processes aligned with the business strategy and Route to Market model .
Ideal for teams looking to improve operational discipline and maximize results per point of sale.
Category Management
This course is designed to teach you how to manage the category as a strategic business unit. It includes assortment analysis, productivity per square meter, and the development of Joint Business Plans with key accounts.
Ideal for teams that want to grow above the market and defend shelf space with solid financial arguments.
Persuasive Selling for Sales Teams
This program focuses on strengthening the ability to sell under favorable conditions as part of strengthening the sales organization before entering into negotiations. It integrates influence techniques, structuring value propositions, and strategic objection handling.
Ideal for teams looking to protect margin and increase their close rate.
Advanced Negotiation for Sales Executives
Practical training to structure sustainable agreements, especially in strategic key account management processes, and to defend profitability in competitive scenarios.
Ideal for executives facing complex negotiations with strategic clients.
Key Account Management and JBP
Specialized program in structuring strategic relationships with key clients, designing joint plans and monitoring shared indicators.
Ideal for organizations seeking to move from transactional relationships to strategic alliances.
Why train your sales team today?
Companies that invest in specialized sales training achieve more productive teams, better negotiations, and greater discipline in execution. In a competitive environment, training is not an expense: it's an accelerator of growth and profitability.
Our programs are focused on measurable results: greater sales effectiveness, better category management, flawless execution at the point of sale, and strategic alignment between manufacturers, distributors, and retailers.
Available Options
Face-to-face courses
Delivered at your company or at authorized locations
16 academic hours
Real-world case studies and applied exercises
Ideal for encouraging active participation and team cohesion
Live Remote Courses
Zoom classes with instructors in real time
8 sessions of 1.5 hours each over 4 weeks
Direct interaction with other participants
Geographical flexibility without losing the dynamics of a face-to-face class
Who are they aimed at?
Our programs are designed to:
Sales teams
Field supervisors and managers
Trade marketing managers
Category managers
Key Account Executives
Commercial directors and sales leaders
Training becomes a competitive advantage when it is aligned with business objectives.
Sample of the Trade Marketing Management Course
We invite you to discover our free Trade Marketing Management course, designed to help you understand the strategic foundations of this discipline and apply them in your daily work. Access it now and start transforming the way you manage your brands at the point of sale.
Companies that have strengthened their sales teams with our programs
Frequently Asked Questions (FAQs)
Are the courses in person or online?
We offer both options: in-person sessions at your company or live virtual training.
What is the average duration of the courses?
In-person courses last 16 hours. Online courses with live instruction are usually divided into 8 sessions of 1.5 hours each, twice a week, for 4 weeks.
Are the contents applicable to my industry?
Yes. During the content design phase, our experts identify the main business challenges your sales team will face in order to design relevant case studies and exercises for your category and key accounts.
Is there a maximum number of participants per course?
For in-person courses, a maximum of 30 participants is recommended to ensure everyone has the opportunity to participate in discussions and get the most out of the practical exercises. There is no minimum for online classes with live instructors.
What results can I expect?
An increase in commercial effectiveness and greater alignment between sales, marketing and trade marketing teams.