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Training Programs for Sales Teams

We offer only sales training for sales teams.

Courses that accelerate your sales

 

At TMC Consultores, we develop executive training programs designed to transform sales teams into drivers of profitable growth. Our courses specialize in consumer goods and retail, and address the critical skills that determine sales performance today: flawless in-store execution , strategic category management , trade marketing, advanced negotiation, and key account management.

We do not offer generic workshops or individual courses.

We train teams to improve real results in sales, profitability, and productivity at the point of sale.

Results-Oriented Sales Training

 

Training is not about accumulating theory. It's about developing skills that directly impact sales, profitability, and execution.

Our courses combine:

  • Strategic approach applied to the sector

  • Real-world market examples

  • Practical tools ready to implement

  • Business simulations and exercises

  • Focus on measurable results

Each program addresses specific challenges faced by manufacturers, distributors, and retail chains.

Our Specialized Courses

 

Click on the button for each course for more detailed information.

 

Why train your sales team today?

 

Companies that invest in specialized sales training achieve more productive teams, better negotiations, and greater discipline in execution. In a competitive environment, training is not an expense: it's an accelerator of growth and profitability.

Our programs are focused on measurable results: greater sales effectiveness, better category management, flawless execution at the point of sale, and strategic alignment between manufacturers, distributors, and retailers.

Available Options

 

Face-to-face courses

 

 

  • Delivered at your company or at authorized locations

  • 16 academic hours

  • Real-world case studies and applied exercises

  • Ideal for encouraging active participation and team cohesion

 

Live Remote Courses

  • Zoom classes with instructors in real time

  • 8 sessions of 1.5 hours each over 4 weeks

  • Direct interaction with other participants

  • Geographical flexibility without losing the dynamics of a face-to-face class

 

Sample of the Shopper Marketing Course

Master shopper neuroscience and accelerate your retail sales

Who are they aimed at?

 

Our programs are designed to:

  • Sales teams

  • Field supervisors and managers

  • Trade marketing managers

  • Category managers

  • Key Account Executives

  • Commercial directors and sales leaders

Does your company need to implement this in the field?

In addition to training professionals, at TMC Consultores we implement complete Trade Marketing and Route to Market models for manufacturers and retailers in Mexico and Venezuela

Training becomes a competitive advantage when it is aligned with business objectives.

Sample of the Trade Marketing Management Course

We invite you to discover our free Trade Marketing Management course, designed to help you understand the strategic foundations of this discipline and apply them in your daily work. Access it now and start transforming the way you manage your brands at the point of sale.

Request Information

 

Schedule a free call with one of our consultants and together we'll design the ideal plan for your team.

Companies that have strengthened their sales teams with our programs

 
Jose Cuervo logo
Boehringer Ingelheim logo
Kimberly Clark logo
Abbott Laboratories logo
CMI logo
Pfizer logo
Ferrero Rocher Logo
Bimbo logo
Sigma Foods logo
Unilever logo
Nestle logo
FIFCO logo
Cargill logo
GRANDBAY logo
ragasa logo
book emotional shopping experiences
Essential reading for all Trade Marketing and Sales professionals, ideal as a reference material in today's business environment...

Carlos Rebolledo - Market Execution Director - The Coca-Cola Company

Frequently Asked Questions (FAQs)

Are the courses in person or online?

 

We offer both options: in-person sessions at your company or live virtual training.

What is the average duration of the courses?

In-person courses last 16 hours. Online courses with live instruction are usually divided into 8 sessions of 1.5 hours each, twice a week, for 4 weeks.

 

Are the contents applicable to my industry?

Yes. During the content design phase, our experts identify the main business challenges your sales team will face in order to design relevant case studies and exercises for your category and key accounts.

Is there a maximum number of participants per course?

For in-person courses, a maximum of 30 participants is recommended to ensure everyone has the opportunity to participate in discussions and get the most out of the practical exercises. There is no minimum for online classes with live instructors.

What results can I expect?

An increase in commercial effectiveness and greater alignment between sales, marketing and trade marketing teams.

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