About
COURSE OBJECTIVE The main objective of this course is to provide participants with the concepts, tools, and methodologies necessary to increase the effectiveness of their shopper-focused activities across all sales channels, both physical and online. PARTICIPANT PROFILE Marketing executives, trade managers, category managers, key account managers, shopper marketing professionals, and sales professionals who need to expand their knowledge and skills related to managing physical and online channels. Entrepreneurs who sell their products through physical or digital stores. WHAT YOU WILL LEARN IN THIS COURSE Identify the barriers and opportunities for acquiring your product in-store. Identify the best placement in the store and how to communicate the attributes that make you a better alternative than the competition. Learn to stimulate all the senses in physical and digital stores. How to create omnichannel shopping experiences, using digital resources as a complement to the physical store. How to Design the Perfect Store 100% ONLINE FORMAT The course is structured in 8 modules with recorded lessons available 24/7 for the participant's convenience. Participants will have access to the content for one calendar year, starting from the date of enrollment. Participants will have direct access to questions and answers, which will be responded to within 48 hours. At the end of the course, participants will be entitled to an individual session with the facilitator to review their implementation plan.