About
The "Trade Marketing Management" course from TMC Business Consultants is a training program that covers the fundamentals and key strategies of trade marketing. Through a series of video modules, the course is designed to provide participants with in-depth knowledge of how to optimize product presence at the point of sale and strengthen relationships with distribution channels. Main Content and Course Structure: The course is structured around eight video lessons available 24/7, accessible from any device, allowing you to learn at your own pace. In addition to the videos, it includes examples and practical exercises from various consumer goods and retail categories, as well as email support for questions and the right to a one-on-one video conference with a TMC Senior Consultant at the end of the course to review the implementation plan for your company. Main Learning Objective: The main objective is for participants to gain the knowledge and tools to lead key strategies at the channel and point-of-sale levels, understanding in depth the relationship between category, retailer, and shopper, in order to increase product demand. Target Audience: - Sales and Marketing Executives - Trade Marketing, Shopper Marketing, and Key Account Executives - Consumer Marketing, Brand, or Category Management Executives - Executives in store execution and implementation This program is ideal for those seeking to accelerate their business growth, adapt to the dynamics of a constantly changing market, and develop key Trade Marketing skills.